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Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.

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This unit covers the emergence of the Life Sciences sector out of its precursor the pharmaceutical industry. After examining some historical perspectives it uses case studies to look at developments in the science, business and, primarily, management strategies used in Life Sciences. It also briefly considers Life Sciences' place in the wider story of health provision. This introductory unit will be of interest to managers in the Life Sciences sector and to the general reader.