Areas:"Management" resourceType:"ocw" tags:" new market entry"
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Published by: Massachusetts Institute of Technology | Language: English
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This half-term course examines the choices that we make which affect others and the choices others make that affect us. Such situations are known as "games" and game-playing, while sounding whimsical, is serious business. Managers frequently play "games" both within the firm and outside it – with competitors, customers, regulators, and even
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