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Disney and Google are just two companies renowned for their ‘business culture’. Have you ever wondered why the company you work for is different from others? This unit explores how the concept of culture developed to the point where it is now possible to see and (feel) the difference between companies.

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We know that culture guides the way people behave in society as a whole. But culture also plays a key role in organisations, which have their own unique set of values, beliefs and ways of doing business. This unit explores the concepts of national and organisational culture and the factors that influence both.

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Just what is innovation? This unit examines the issues surrounding the concept of innovation. What is the difference between innovation and invention? How are organisations affected by innovation: are all of the outcomes positive? You will learn how to analyse this concept and its impact on resources, capabilities and competencies.

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In this unit you will find out about how organisations manage their products and services. This will include learning about how new products are developed and how the existing portfolio of offerings is managed. The particular characteristics of service products will be explained so that you can understand the impact that these features have on how services are managed.

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The purpose of this unit is to discuss the main ways in which organisational data is managed, prior to decision-making activity. Organisations are increasingly dependent on information. However, they must first be able to get at information when it is needed, where it is needed, and in the form it is needed. Moreover, this information has to complement the gathering, analysing and communication stages of the information management process.

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This unit explores how to ask and answer questions in interviews and conversations.

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Never before have social issues been more at the centre of public and private debate. From concerns about sustainability and the future of the planet to the introduction of smoking bans, there is a growing recognition that social marketing has a role to play in achieving a wide range of social goals.

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Does the recruitment and selection process fill you with dread? Discrimination and equal opportunities legislation can make this area feel like a minefield. If you are faced with appointing a new employee, then this unit will provide a straight-forward guide to the process: from writing job descriptions to finally assessing who to appoint.

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Legacy fundraising, big-gift seeking are all part of the professional fundraiser's role. This unit will help you to gain the skills necessary to persuade individuals to become donors. How do you change people's ideas about methods of giving, moving them from casual street donations to regular direct debit giving?

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If you've ever been involved in campaigning for change, you probably know that getting the desired result is much harder than it seems. Moreover, the decision to campaign on a particular issue can expose tensions and cracks within an organisation itself. This unit explores effective approaches to campaigning.

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This unit will introduce you to the world of management. We will be looking at a range of topics, including what managers do, what skills they require, and how you can develop as a manager.

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This unit explores team working from start to finish. It looks at how successful teams are created, roles within a team, the life cycle of a team, how to manage conflict within teams and evaluating team performance.

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This unit comprises two short, introductory readings introducing the idea of customers and of stakeholders for financial information. It also contains two activities in which learners are asked to relate these ideas to their own work practice.

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Revenue, profit and loss, balance sheets – are these accounting terms that intimidate you? This unit will help you to understand the very basics of accounting, from its historical beginnings to the objectives of modern day accountants. You will learn how an accountant in business balances conflicting demands to maximise market share and profit.

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Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships.

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Operations management is one of the central functions of all organisations whether producing goods or services, or in the private, public or voluntary sectors. This unit will provide you with a basic framework for understanding this function and discusses the role of operations managers, in particular the importance of focusing on suppliers and customers.