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Published by: Massachusetts Institute of Technology | Language: English
Published by: Massachusetts Institute of Technology | Language: English
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This course covers how to leverage major technology advances to significantly transform a business in the marketplace. There is a focus on major issues a business must deal with to transform its technical and market strategies successfully, including the organizational and cultural aspects that often cause such business transformations to f
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- engineering systems division
- innovation
- technology
- strategy
- business strategy
- end-user
- market
- leadership
- organization
- disruptive technology
- e-business
- e-commerce
- ibm
- 1990s
- innovator's dilemna
- competitiveness
- outsourcing
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