Marketing Management

Description:15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.

Marketing Management

Description:15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.

Introduction to Technology and Cities

Description:This seminar is an introduction to the usage and impacts of information and communication technologies (ICTs) on urban planning, the urban environment and communities. Students will explore how social relationships, our sense of community, the urban infrastructure, and planning practice have been affected by technological change. Literature reviews, guest speakers, and web surfing will provide examples and issues that are debated in class and homework exercises. We will examine metropolitan information infrastructures, urban modeling and visualization, e-government, collaborative planning, and cyber communities. Students will attend a regular Tuesday seminar and occasional seminars of invited speakers during lunchtime on Fridays or Mondays. During the past two decades, ICTs have become so pervasive and disruptive that their impact on urban planning and social relationships has begun to reach far beyond their immediate use as efficient bookkeeping and automation tools. This seminar will examine ICT impacts on our sense of community, urban planning practice, the meaning of 'place', and the nature of metropolitan governance. In each of the four areas, we will utilize readings, class discussion, guest lectures, and homework exercises to identify and critique key trends, relevant theories, and promising directions for research and professional practice.